Fractional Marketing Leadership

Brian
Bixby Director of Marketing & Communications

Senior marketing leadership for cultural institutions and nonprofits, without the cost of a full-time hire. Strategy, direction, and clarity for organizations that need real leadership, not just deliverables.

Based
Santa Fe, NM
Focus
Nonprofits & Arts
Model
Fractional Retainer
Availability
Select clients

Strategy over
task volume.

Most nonprofits and cultural institutions don't need a full-time marketing director. They need one senior voice making consistent, intelligent decisions. That's the work I do.

With a background spanning editorial design, brand identity, and institutional communications, I bring both strategic clarity and visual sensibility to the organizations I work with. I understand how to talk to donors, audiences, and boards, and how to align those messages across print, digital, and broadcast.

I work with a limited number of clients at any given time. The practice is intentionally small so every relationship gets real attention, not task management.

Recent and current work includes the Santa Fe Chamber Music Festival, where I served as the organization's first Director of Marketing & Communications, and institutional partnerships with Tourism Santa Fe and regional broadcast networks.

Services & Structure
Santa Fe, New Mexico

Three ways
to work together.

Each engagement begins with a six-month pilot, a defined, accountable structure designed to test impact before any long-term commitment. No open-ended retainers from day one.

Entry Point
Pilot &
Advisory
$2,000 – $3,000 / month
4–6 hrs / wk

Strategy, review, and guidance. Designed as a structured on-ramp, ideal for organizations exploring senior-level marketing support for the first time.

Core Engagement
Core
FDMC
$3,500 – $5,000 / month
8–12 hrs / wk

Acting Director of Marketing & Communications. Strategy plus selective execution across brand, digital, print, and institutional communications.

Embedded Leadership
Anchor
FDMC
$6,000 – $8,000 / month
14–18 hrs / wk

Full fractional executive role. Deep integration with staff, board, and vendors. Only one Anchor client is taken at a time.

03

From inquiry
to engagement.

Three steps from first conversation to active pilot.

01

Assessment

Fill out a brief intake form. I'll respond personally within 48 hours with an honest read on where your organization stands, whether this model is a fit, and what a partnership could look like.

02

Discovery & Scope

If it's a potential fit, we'll schedule a short conversation to clarify your marketing priorities, current gaps, and which service tier aligns with your needs and capacity.

03

Six-Month Pilot Begins

Every engagement starts with a defined six-month framework. No open-ended retainers from day one. We test impact, build systems, and evaluate progress before any long-term commitment. See the full pilot structure →

Free Assessment

Where does your
marketing stand? A short intake, and a personal response.

Fill out this brief form and I'll respond personally within 48 hours with an honest read on where your organization sits and what would actually move the needle. No pitch, no obligation.

Organization Intake

I read every submission personally. You'll hear back within 48 hours with a genuine response, not a sales sequence.